Are you a small to medium-sized business (SMB) owner feeling a bit overwhelmed by all the digital marketing buzz?

Here’s the good news: with the best digital marketing company in Sydney by your side, you can cut through the confusion and make your business thrive online in 2024. No jargon, no fluff—just practical advice you can use to get real results.

So, grab a cuppa, get comfy, and let’s jump right into the digital marketing trends that should be on your radar this year:

Top Digital Marketing Trends for Australian SMBs in 2024

  1.  Hey, Siri, show me how to get more customers!

Voice assistants like Siri and Alexa aren’t just for playing music and setting timers anymore. Many Aussies use them daily to find local businesses. Those are leads you could be missing out on if your website isn’t optimised for voice search. Here are some tips:

  • Think like your customers. Use natural, conversational phrases on your website and social media.
  • Anticipate what they might ask and provide clear, concise answers in your content.
  • Optimise for long-tail keywords. These are longer, more specific phrases people use in voice searches.
  1. AI-Powered Content

Big tech companies are no longer the only ones who benefit from artificial intelligence. Don’t be afraid to use affordable AI tools to personalise your marketing strategy and create experiences that resonate with your customers to build brand loyalty. Here are some ways AI can help you:

  • Brainstorm topics, generate outlines, and even write drafts.
  • Tailor your website, emails, and ads to each customer’s preferences.
  • Automate repetitive tasks and focus on the bigger picture.
  • Streamlined customer service with chatbots
  1. Go Local, Grow Local

Local marketing is essential for small businesses that want to attract customers in their local area. Aussies love supporting local, so make sure you’re showing up when they search online. Here’s how:

  • Claim and optimise your Google Business Profile
  • Use location-specific keywords and get listed in local directories.
  • Interact with your community on social media platforms.
  • Tag your location in social media posts.
  • Encourage happy customers to leave reviews.
  1. Don’t Just Wing Your Social Media Marketing

Social media is the most underrated tool at your disposal, but it takes more than posting a few pictures to get results. These days, social media advertising is a must for SMBs looking to reach a wider audience and drive more sales.

Short-form videos are engaging, shareable, and ideal for capturing attention and making a lasting impression on viewers. Interactive experiences can enhance engagement, gather valuable feedback, and generate leads.

Consider investing in social media advertising management, content creation, and detailed reporting to maximise your return on investment (ROI).

Are you ready to level up your digital marketing game in 2024? Book a free consultation with Experto Digital, a digital marketing company in Sydney, and let’s chat about how we can help you conquer the challenges of the online world.