Infinity Glass - Case Study

Infinity Glass in Sydney sought a website with seamless functionality and differentiated branding. To be competitive, they needed to showcase their quality-first approach and expertise with perfect customer service and full-service solutions.

Infinity Glass wanted an innovative digital agency with technical savvy, transparent communication and strong project management. They chose Experto Digital.

Case study

The starting point.

When we started, Infinity Glass didn’t see much regular traffic and didn’t have a strong conversion rate.

Their website needed an overhaul. Our discovery process revealed several opportunities for improvement:

  • Updating the design story
  • Increasing site loading speed
  • Restructuring the content around the leading product offers
  • Showcasing their services with high-quality imagery
  • Improving the site’s technical SEO performance
  • Migrate the website out of Shopify
  • Ongoing support for their digital needs

Infinity Glass has the ambitious goal of doubling its clients from its website. We knew we had to reimagine the customer journey to provide a better user experience and entice leads.

Experto Development Process
The design process

How we did it

The process.

In a series of workshops, we guided the Infinity Glass team through a strategic onboarding process to identify brand positioning, tone of voice, SEO keyword gaps and audience personas. This formed the foundation of our design and copy roadmap.

Then, we collaborated on a new navigation and page structure centred around “business value”. These outcome-based pages were designed to speak to their target clients directly and ranged from ‘More than a safety barrier’ to ‘Seamless installation’.

Once we had the wireframes, we used Notion to produce a web copy Infinity Glass could review in real-time. This served as a navigable, easily edited mock-up of the website.

The heart of any website


While copy was being produced, we worked together on research-backed design ideas to fit Infinity Glass’s personality and preferences.

Our final design prioritised readability, clarity of information and a layout that balanced diversity with a consistent design story.

We achieved a fresh, clean look by implementing pops of colour, a mixture of icons and loads of friendly, high-quality images.

Design process
Infinity Glass - Before & After

The build phase


We ensured each page was fast, mobile-optimized, and primed for SEO. We incorporate high-quality images to enhance the user experience.

Two rounds of comprehensive testing and revisions guarantee the excellence of the work.

Significantly, Infinity Glass was involved at every step, guiding us to create a website that truly reflects its brand. This commitment to collaboration results in an outcome we are proud of.

Site health

Technical things

Site health.

Given each page was built with technical SEO in mind (using lazy loading, conditionally-deployed scripts and keyword-optimised copy), we saw immediate results in post-launch tests:

  • Load time less than one second
  • Google PageSpeed score of 93/100
  • 92 per cent for SEO site health


Traffic and conversions

With clear actions for the user and a conversion-optimised contact page, leads are pouring through the door. There’s been a significant jump in the number of people coming to and – most impressively – converting to the site. In just a few weeks since the launch, Infinity Glass has gained:

  • 34 per cent increase in traffic
  • 520 per cent increase in leads

With all that, they are already well on their way towards signing more (bigger, better!) deals with new contacts.

Traffic & Conversions
Infinity Glass & Experto

“The team at Experto went above and beyond with our website design. We’re thrilled with the outcome and had incredible results since the launch of the new site.”

Brett Sargent, Director at Infinity Glass


About Experto.

We simplify digital marketing for small businesses with no-bullshit, jargon-free, and technical-savvy solutions guided by a results-driven approach.

We’re based in the beautiful suburb of Pyrmont in Sydney, Australia. We’re locals, supporting locals with their business needs and providing professional and tailored services at affordable prices.

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